B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other realities concerning modern-day B2B advertising and marketing. We discuss how the purchasing journey is now totally fragmented and also the way that community building can help online marketers retake control of the disco… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as other truths about modern-day B2B advertising. We go over exactly how the buying trip is currently totally fragmented and the manner in which area building can help marketers take back control of the exploration and need … Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other truths concerning modern B2B advertising. We go over how the buying journey is now completely fragmented and the manner in which community structure can aid marketing professionals retake control of the discovery and a… Read More